Market launch & product positioning
- Participation in the development and implementation of market launch strategies
- Planning of product launches, including communication and sales support
- Definition and communication of customer-oriented value propositions
- Development of product positioning for industrial applications
Product life cycle management
- Coordination of product documentation, variant management and life cycle updates
- Close collaboration with R&D and operations
- Monitoring of product performance, availability and profitability
- Contribution to continuous product improvements
Market and competition analysis
- Conducting market, competition and customer analyses
- Supporting roadmap planning and marketing activities
Marketing & sales interface
- Collaboration with marketing and sales to create advertising materials
- Development of training content and campaigns
- Ensuring alignment with business objectives
Internal coordination & communication
- Point of contact for product-related enquiries from within the company
- Support with cross-functional coordination